Storytelling is one of the most potent tactics food or beverage brands can use to win over consumers, who have become more interested in the story behind the products they’re purchasing, says Innova Market Insights in its top trends for 2020 report. Innova noted that as a result of this shift in consumer behavior, manufacturers are increasingly focusing on ingredient provenance platforms in order to highlight the taste and quality of their products, as well as their uniqueness and sustainability efforts.
‘Winning with words’: Storytelling leads Innova Market Insights top CPG industry trends for 2020
