What has a billion monthly users, has posted 50 billion photographs and fits in your pocket? The answer lies within your smart phone in an app called Instagram, part of the social media phenomenon feeding the push for natural colors. (By the way, did you know you can follow Food Processing on Instagram?). Instagram might not be solely responsible for this push, but at least one market research firm, Innova Market Insights, claims natural colors are experiencing an “Instagrammable boom” as consumers embrace vibrant color and experiential eating and drinking.
More Vibrant Natural Colorants Make Food ‘Instagrammable’
