CHICAGO — Alternative, sustainability and customization — these are words that characterize the trends marking the current global food industry. Virginia Lee, insights and innovation manager for Innova Market Insights, educated attendees at ProFood Tech in Chicago on how these themes and others are driving consumer food purchases and food innovation in the top 10 trends. A diversifying consumer base and more global travel continues to produce adventurous consumers. People are more willing to try new foods and flavors. New product launches are being inspired by global foods and spices such as za’atar.
Top trends driving the global food industry
