Innova Market Insights has released a list of the Top Ten Trends for 2020, with ‘Storytelling: Winning with Words’ leading the list. Predicted to be the most popular trend in 2020, Storytelling: Winning with Words is about increasing consumer interest in discovering the story behind their foods. Research indicates that consumer attention is piqued by opportunities to learn more about how products are produced, which promotes an understanding of product benefits and helps build trust in the brand.
Top food and beverage trends for 2020
