Consumers are on a big and broad journey of discovery, moving out of their comfort zones to explore bolder flavours and multi-sensory food experiences, according to Innova Market Insights, a global knowledge leader in the food and beverage industry. The desire of consumers to gain knowledge of other cultures has contributed to a 17 percent average annual growth in new food and beverages launched with a “discovery” claim between 2014 and 2018.
Thirst for cultures changing consumption patterns: study
