Older Americans are actively seeking to reduce their sugar consumption, according to a study from research group Innova Market Insights. The study found that 50% of baby boomers, the generation born 1946-1964, has cut their sugar intake, while two in five buy reduced sugar products. Lu Ann Williams, director of innovation of Innova Market Insights, said that while boomers rank as below-average buyers of chocolate, ice cream, desserts and snack bars, they are “markedly more important” in the yogurt, sweet baked goods and breakfast cereals categories — all products that often have elevated levels of sugar.
The Checkout: Summer Food & Drink Staples, Bittman Partners with Peapod
