Vegan meat brand Upton’s Naturals and Plant Based Foods Association (PBFA) have dropped their joint lawsuit against the state of Mississippi after the state updated its “Fake Meat Bill.” Originally, the bill banned plant-based and insect-based meat substitutes, along with cultured meat, from using “meat product terms” like “burger” and “hot dog” on their packaging. The lawsuit, which was filed in July, said the bill violated the First Amendment rights of Upton’s and the PBFA’s member companies and would cause them financial hardships from relabeling products and lost sales.
The Checkout: Plant-based Labeling Lawsuit Dropped, Kroger Rebrands
