t’s a question brand owners, marketers and manufacturers continue to ask: How can we reach young consumers? As the Baby Boomers and Generation X mature, and Millennials and Generation Z expand their roles in the workforce and start families of their own, it’s important to focus on their needs and priorities. They have to be met where they are. One way to do that is by appealing to their adventurous side, Innova Market Insights reports.
Taking a trip on the adventurous side
