Sweet potato is moving into new categories beyond baby food and snacks, where formulators are leveraging its natural red color and nutritional benefits, according to new data from Innova Market Insights. The number of gloval food and beverage product launches using sweet potato as an ingredient has increased at a compound annual growth rate (CAGR) of 21% from 2015 to 2018, according to Innova Market Insights.
Sweet potatoes destined for further market penetration, says Innova Market Insights
