Roughly 75 percent of consumers across 19 countries are not influenced by sugar content when purchasing sugar confectionery, according to a survey by Innova Market Insights. The market research firm reported a quarter of respondents claimed to be influenced by the sugar content of a sugar confectionery product. A similar number of respondents were influenced by whether the product is natural or not.
Sugar content not major factor in purchase decisions for sugar confectionery, Innova Market Insights says
