23 Oct 2019 — Increased consumer interest in the stories behind their food and beverage products and their notable influence on purchasing decisions has resulted in companies increasingly paying attention to storytelling in branding strategies. “Storytelling: Winning with Words” leads the list of Innova Market Insights’ Top Ten Trends for 2020. The top five trends for 2020 are:
Flavor is king, but is not the only trend in ice cream
Powering Up on Plant Protein
COVID-19 sparks immunity interest and innovation
Cutting sugar and boosting protein in ‘better-for-you’ sweet treats
Top Trends in Dairy Focus on Specific and Holistic Health Benefits
Baked foods featuring prebiotics, postbiotics show potential
Call for poppy seed regulation in US
A surprising ingredient for clean, plant-forward dairy alternatives
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