Baking and snack products positioned as healthy and responsibly made will gain momentum as 2018 ends and 2019 begins. Although consumers still crave indulgence in various categories, they are increasingly aware of what they eat and how it is made, and they’re fixing their gaze on a healthy horizon for baked foods. The rise of the mindful consumer is a top trend highlighted by Innova Market Insights at IFT18, the Institute of Food Technologists’ annual meeting and food exposition held earlier this year in Chicago.
Satisfying the mindful consumer
