Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments within the food sector, including confectionery, during 2019, according to research group Innova Market Insights.
The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch results.
Research shows 2019 set for a year of adventurous consumers
