ARNHEM, The Netherlands — As competition for the U.S. snacking dollar intensifies, pressure is mounting on the salty snacks category to adapt and diversify in order to maintain its relevance. According to a report from the Netherlands-based Innova Market Insights, snacking has already become an all-day habit in the U.S. While 46% of consumers eat salty snacks between-meals in the afternoon and 37% in the evening, more consumers are also replacing traditional meals with quicker bites.
Report: Americans Crave Snackable Nutrition, But It Has To Deliver On Taste
