In 2018, Mars Inc.’s M&Ms solicited votes from consumers on which flavor they should add to the M&M’S line-up—they ultimately chose crunchy mint. And the feedback was overwhelmingly positive, which brought back the vote for new flavors this year. Consumers will be choosing between three new flavors for the M&Ms—English Toffee Peanut, Mexican Jalapeno Peanut, and Thai Coconut Peanut. For years Mondele-z International’s Oreo brand has been surveying its consumers for new flavor ideas, allowing them to create flavors like cherry cola, kettle corn, and piña colada.
ProFood Tech takeaway: Consumers drive trends
