Anlit, the Israeli dietary supplement producer, says its long-life probiotic chews with prebiotic fibres are tapping into the growing trend for ‘adventurous and exciting’ formats. Targetinga all ages of consumer, ProBites LLP, are sugar-free, kosher, halal, non-GMO, available with or without milk powder and come in a range of flavours, including chocolate, vanilla, and fruit flavours. Shai Karlinski, VP of sales and marketing for Anlit, told NutraIngredients the product taps into the growing trend for unique format types which make taking VMS a more enjoyable experience.
Probiotic chews tap into trend for ‘adventurous and exciting’ formats
