The tipping point comes as a result of factors including single-use plastic bans, China’s ban on importing foreign waste, and increasing media spotlight on the environmental impact of plastic pollution, according to a new report from Innova Market Insights. The Top Ten Packaging Trends for 2019 report lists “recyclable by design” as its number one trend, with strong average annual growth from 2014-18 in food and beverage launches with an ethical packaging claim – Latin America (33 per cent), North America (19 per cent), and Europe (10 per cent) are in the lead.