One in two US baby boomers (generally classified as individuals born between 1946 and 1964) say sugar reduction is a primary dietary concern, driving sales and consumer interest in low- to no-sugar sugar products, according to Innova Market Insights research. Innova Market Insights found that half of US baby boomers have been reducing their sugar intake and are buying more reduced sugar products.
IFT PREVIEW: More baby boomers are trying to reduce their sugar intake, finds Innova Market Insights
