Nutrition isn’t one size fits all

Now more than ever, consumers are making it personal. Thanks to the abundance of health and wellness information available online — and food manufacturers’ efforts to increase ingredient transparency — consumers have the opportunity to make individualized decisions about their diets and overall health. “Today’s consumers are more engaged with their food than ever before, but every individual is different, and this creates its own challenges for the industry,” said Lu Ann Williams of Innova Market Insights.