ST. FRANCIS, Wis. (Oct. 8, 2019) – As part of their ongoing Wixon Innovates – a trendspotting project for product development – Wixon taste experts are digging into mushrooms, more specifically, adaptogenic mushrooms. This focus on fungi is rooted in the blossoming plant-based trend where consumers are turning to plant-based products as a healthy addition to their diets. And according to Innova Market Insights, one in two U.S. consumers report health as the reason for buying plant-based alternatives to bread, meat or dairy.
Mushrooms Going Mainstream
