Tea may no longer be the lesser cousin to coffee. Social media is slowly increasing the appeal of the aromatic beverage as more people look for a healthier, caffeine-free drink to enjoy. According to a recent Innova Market Insights consumer study, one in 10 consumers in the US, Canada, Mexico, Spain, the Netherlands and Australia are influenced by social media in their food and beverage purchases.
Move over coffee! Tea is the new ‘it’ drink
