ARNHEM, THE NETHERLANDS —Flavor development is being led by the search for something new, different and exciting, according to a new report from Innova Market Insights. This journey of exploration is fueled by ongoing interest in healthy, natural and clean label foods. As a result, Innova said new discoveries are the No. 1 flavor trend this year. According to a survey of American consumers conducted by the company, two out of every three respondents said they love to discover new flavors.
Top flavor trends for 2019
