Innova Market Insights has announced its list of the Top Ten Trends for 2020. On the top of its list is the trend: Storytelling, winning with words. A number of the subsequent trends identified by Innova such as “Plant-based Revolution, “Sustain Domain” (sustainability), and a “A Star is Born” (familiarity and acceptance of ingredients), can be folded into the theme of storytelling.
Innova Market Insights identifies the top ten trends for 2020
by Innova Trends Team | 8 Nov 2019 | News









