NEW ORLEANSMay 23, 2019 /PRNewswire/ — As sugar becomes more central to the obesity debate, its reduction is becoming a major dietary target for many consumers. This is manifesting itself most in the Baby Boomer demographic (born 1946-1964). Innova Market Insights research shows that 1 in 2 US Boomers have been reducing their sugar intake or buying more reduced sugar products, while 2 in 5 are cutting back on their consumption of sweet snacks.