In a recent webinar, Lu Ann Williams, Director of Innovation at Innova Market Insights, shared the company’s top 10 food trends for 2020. Trend 1: Storytelling: Winning with words. Storytelling is crucial to success in the market going forward. Innova research found 56% of global consumers say the stories around a brand influence purchase decisions. The top reason consumers want to know the story behind products is to learn the origin of the ingredients.
Innova Announces Top 10 Food Trends for 2020
