Innova Market Insights’ latest research highlights some of the top flavour trends most likely to impact both the food and beverage industries over the coming year and beyond. The search for something new, different and exciting is leading flavour developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. The research reveals that the top trends of 2019 were driven by the concept of ‘New Discoveries’, as consumers move out of their comfort zones to explore new food experiences, with flavour playing a significant role.