The consumers’ growing awareness for health and the environment is boosting the market for organic products worldwide. In addition, the trend towards “cleaner” eating habits is influencing even broader strata of the consumers. Organic products are marketed as healthy, since they rarely contain artificial colourings, preservatives, aromas and flavourings and are grown without the implementation of pesticides. Furthermore, the demand for more transparency is leading to strong growth in the section of organic products and non-GMO products.