While pretzels have not seen significant growth, the category earned almost $1 billion in sales in the U.S. snack market for the 52 weeks ended June 16, 2019, according to Information Resources, Inc., a Chicago-based market research firm. Some brands have shown significant increases in sales. For example, Unique Pretzels, Reading, Pa., grew 14.9%, and its Unique Splits line reported 12.9% growth. This producer is an example of a company innovating for target markets. Another product that has found success is its Sourdough Craft Beer Pretzel Rings.
How pretzel makers are fighting off flat sales
