11 February 2020 — Flavor is, on average, the single most important factor in consumers’ food and drink choices. Interest in novelty and variety is also high, says a new report from Innova Market Insights revealing that three-quarters of global consumers ‘love to discover new flavors’. It is therefore little wonder that innovators continue to experiment and innovate with taste profiles and to use flavor as a valuable marketing tool.
Innova Market Insights: Three-Quarters Of Global Consumers ‘Love To Discover New Flavors’
