The search for something new, different, and exciting is leading flavour developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market Insights’ Top Flavour Trends for 2019, as the company continuously analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the food and beverage industry over the coming year and beyond.