Bars have long been an ideal vehicle for protein, combining convenience and functionality. The protein space continues to diversify with more plant-based options and innovations that optimize bar taste and texture. “The nutritional bar market is dominated by protein-rich bars and is expected to see continued growth with the use of both animal- and plant-based proteins,” says Dina Fernandez, plant protein R&D manager, ADM Nutrition, Archer Daniels Midland Co. (ADM; Chicago, IL).
Flavor modification is more challenging today as formulators try to improve the taste of natural, active ingredients
