A hunger for novel, exciting tastes is leading flavour developments in food and beverage alongside the overall interest in natural, clean label and healthier options. It’s an ongoing trend that can be easily seen in Innova Market Insights’ ‘Top Flavour Trends for 2019’. The company, which continuously analyses global developments in food and beverage launch activity and consumer researcher, has said ‘New Discoveries’ will dominate the flavour space for the rest of the year.
Discovery the big trend for flavour development, Innova finds
