ARNHEM, THE NETHERLANDS — Data from Innova Market Insights show a 15% average annual growth in global confectionery product launches with a “discovery” claim from 2013-17. Consumers are discovering new products in the forms of unusual colors, popping candy, hot and spicy options, cooling effects, and interactive, personalized packaging. “Consumer curiosity to discover something new and different is leading to more unusual and often bolder flavors and blends, surprise textures and a greater focus on visual appeal in the sweets and snacks arena,” Innova Market Insights, based in The Netherlands, said.
‘Discovery’ claims rise in confectionery product launches
