ARNHEM, Netherlands, Nov. 13, 2018 /PRNewswire/ — Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch numbers.
Discovery: Catering to “The Adventurous Consumer” is Key for 2019, says Innova Market Insights
