Sustainability has been a trendy word in the agrifood sectors for more than a decade, but for much of that time, people didn’t exactly know how to measure sustainability. Now, people have a clearer picture of what sustainability is, and as a result, more and more consumers are seeking out food products that meet their definition of sustainability, LuAnn Williams, director of insights and innovation, Innova Market Insights, said during the company’s Top Ten Trends for 2020 webinar on November 6.
Demand for, understanding of sustainable food growing
