Millennials. Generation Z. Millennials — again. There’s a consistent focus on these generations as food companies study their preferences and buying patterns. After all, they are the future, and present, spenders. But while it’s important to look at these people groups for marketing and innovation purposes, baking and snack companies shouldn’t forget about baby boomers who have just as many wants and needs and just as great of a presence. After peaking in 1999, baby boomers remain the largest living adult generation in the United States, according to Pew Research Center.
Defining baby boomers’ needs in a millennials’ world
