Innova Market Insights has put consumer interest, convenience, texture and plant-based products front and centre of its top trends for the food and drink industry in 2020. The market research company’s top five trends are: Storytelling: Winning with Words. Manufacturers are increasingly focusing on ingredient provenance platforms in order to highlight the taste and quality of their products, as well as their uniqueness and sustainability efforts.
Consumer interest, convenience, texture & plant power lead 2020 food trends
