Seed-breeding specialist start-up Equinom Ltd. is hoping to advance the potential of plant-based meat products. Equinom’s non-GMO (genetically modified organism) seeds are enabling food companies to respond to consumer demand for cleaner, more affordable meat alternatives. With the clean-label revolution gaining momentum, the meaning of ‘clean’ has evolved. “Natural products not only need to exclude additives and preservatives, they also must have short, simple ingredient lists,” says Itay Dana, Marketing Director for Equinom.