The term “clean labelling”, coined by Innova Market Insights in its 2015 trends listing, is also now becoming mainstream. Clean and clear labels are key concerns for the food and beverage industry, featuring in all Innova Market Insights’ Top Trends forecasts in recent years. Almost 28% of global food and beverage launches used one or more clean label claims (natural, organic, no additives/preservatives and GMO-free) in 2018, according to Innova Market Insights.
Clean and clear labelling now the norm
