Chip purchases are nearly universal with 94% of respondents to a 2019 Mintel survey saying they bought some kind of chips in the past year. Consumers gravitate to familiar brands and tastes and perceive chips as an indulgence, which may be a challenge to market expansion, but opportunities lie in new flavor combinations, functionality and healthy innovations. “Taste, craveability and the desire to ‘treat yourself’ are driving consumer choice for more indulgent salty snacks,” said Tom Vierhile, vice-president, strategic insights, North America, Innova Market Insights.
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