A food innovation celebrity search, viral chickpea snacks, Nestle China NPD and more feature in this edition of China Focus. Can reality TV deliver 3D food NPD? China’s Bright Dairy seeks to make celebrities out of innovators. Shanghai-based Bright Dairy Food Group is building a super factory – not to manufacture products, but to unravel innovative ideas on TV screens.
China Focus: Food innovation celebrity search, viral chickpea snacks, Nestle China NPD and more feature in our round-up
