Trending Now Archives - Page 13 of 16

Edible straws: saving the oceans one straw at a time

by Innova Trends Team | 14 Jan 2019 | Trending Now

One of the most powerful images used by environmentalists to highlight the devastating damage to the Earth’s oceans by plastic refuse are images of the “Plastic Island,” also known as the “Pacific Garbage Patch,” which now measures somewhere between two and three...

Baijiu: China’s favorite liquor expands to the UK

by Innova Trends Team | 14 Jan 2019 | Trending Now

The word “baijiu” is unfamiliar to many consumers in the US and Europe, but in fact baijiu (pronounced “buy-joe”), a Chinese spirit made from fermented sorghum grain, is the best-selling alcoholic beverage in the world – and a top trending beverage for 2019. Baijiu...

Kellogg’s focuses on gut health with new cereal range

by Innova Trends Team | 14 Jan 2019 | Trending Now

Over the past several years, as consumers become increasingly educated about food allergies, autoimmune disease, and preventative health, almost every type of product in the grocery store has been going through a makeover to align with this awareness. The cereal aisle...

Snoooze: energy drinks get their sleepy counterpart

by Innova Trends Team | 14 Jan 2019 | Trending Now

Americans have an enormous amount of sleep problems, a fact which has been blamed on everything from screen exposure to anxiety to consumption of too many stimulants. Whatever the cause, roughly a quarter of Americans say they have difficulty falling asleep or staying...

Gatorade G2 enters the Australian market, offering a low-calorie sports drink experience

by Innova Trends Team | 17 Dec 2018 | Trending Now

Sports drinks provide athletes with a quick and efficient way replenishing electrolytes after a workout. These hydration benefits are worth it for serious athletes who do not mind the high sugar and calorie content of traditional sports beverages. However, the sugar...

Fonterra bets on supplement growth with release of Bodiology range

by Innova Trends Team | 17 Dec 2018 | Trending Now

According to a recent article by Forbes, the nutritional supplement industry is becoming one of the fastest growing industries, with a market size expected to top $60 billion in 2021. Fonterra, the well-known New Zealand dairy cooperative, is already taking advantage...