by Innova Trends Team | 10 Mar 2021 | Covid-19, Trending Now
“In Tune with Immune” is one of the top 2021 trends identified by Innova Market Insights. Ongoing anxiety stemming from COVID-19 is expected to encourage consumers to prioritize immune health, including immunity-boosting foods and beverages. The global pandemic has...
by Innova Trends Team | 13 Jan 2021 | Trending Now
Within the sweet bakery market in North America, innovators are increasingly focused on cleaner labeling and the provision of products for special diets, but they cannot afford to sacrifice taste and indulgence as these are still the single most important drivers to...
by Innova Trends Team | 30 Dec 2020 | Trending Now
This Christmas was quite different this year due to the on-going COVID-19 pandemic, however, consumers are still likely to want to celebrate to some extent. Perhaps more so this year, food & drink will be important in making it as joyful experience as possible....
by Innova Trends Team | 11 Dec 2020 | Trending Now
Consumers are embracing plant based enthusiastically, viewing it as different from the more widespread vegan and vegetarian. The term plant based embraces a proactive “green eating” movement toward plant-derived ingredients, encouraging reduction but not elimination...
by Innova Trends Team | 26 Nov 2020 | Trending Now
Until recently, diets in the US and Canada typically focused on limiting fat rather than increasing it. Health experts agree that following a low-fat diet helps lower the risk of developing heart disease, gaining weight, or having certain types of cancers. Trends in...
by Innova Trends Team | 7 Sep 2020 | Trending Now
The term “free from” has several different meanings – to some people, free from encompasses features such as gluten free, lactose free, and other free from claims that, bundled together, suggest that a product is clean, ethically produced, and environmentally...
