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Millennials Adopt a Fourth Meal Culture

Millennials Adopt a Fourth Meal Culture

by Innova Trends Team | 19 Jun 2019 | Press Releases

20 June 2019 — There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is...
Generational Divergence in the Notion of “Healthy Living”

Generational Divergence in the Notion of “Healthy Living”

by Innova Trends Team | 13 Jun 2019 | Press Releases

13 June 2019 – Seven in ten U.S. Gen Z consumers say that they have increased their physical activity in order to improve their health and wellbeing. This according to new research conducted by Innova Market Insights highlighting key differences in the ways in which...
No Longer Sweet Young Things: Boomers drive sugar replacement

No Longer Sweet Young Things: Boomers drive sugar replacement

by Innova Trends Team | 22 May 2019 | Press Releases

New Orleans, 23 May 2019 – As sugar becomes more central to the obesity debate, its reduction is becoming a major dietary target for many consumers. This is manifesting itself most in the Baby Boomer demographic (born 1946-1964). Innova Market Insights research shows...
Reaching Adventurers: Consumers love to discover new flavors

Reaching Adventurers: Consumers love to discover new flavors

by Innova Trends Team | 13 May 2019 | Press Releases

14 May 2019 — Two out of three US consumers “love to discover new flavors’, while the same proportion say that ‘going out for dinner inspires their home cooking” (Innova Market Insights consumer survey 2018). Adventurous, daring and re-imagined flavors are...
Global Food Companies are Increasingly Sweet on Sweet Potatoes

Global Food Companies are Increasingly Sweet on Sweet Potatoes

by Innova Trends Team | 3 May 2019 | Press Releases

06 May 2019 — Global introductions of food and beverage products that use sweet potato as an ingredient, flavor, or more increased by a compound annual growth rate (CAGR) of 21% for the period from 2015 to 2018, according to Innova Market Insights...
Plant Powered Performance: Alternative proteins challenge dairy dominance

Plant Powered Performance: Alternative proteins challenge dairy dominance

by Innova Trends Team | 16 Apr 2019 | Press Releases

16 April 2019 — The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17bn globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based...
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