by Innova Trends Team | 9 Mar 2020 | Press Releases
09 March 2020 — Pleasure is still the driving force behind ice cream purchases, with consumers naming its taste, the fact that it’s a treat and makes people feel happy as the top three reasons for buying it. In the contemporary consumer environment, however, the...
by Innova Trends Team | 25 Feb 2020 | Press Releases
25 February 2020 — The influence of Innova Market Insights Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges in remaining viable amid changing consumer tastes. This is particularly apparent because of the, strong...
by Innova Trends Team | 6 Feb 2020 | Press Releases
11 February 2020 — Flavor is, on average, the single most important factor in consumers’ food and drink choices. Interest in novelty and variety is also high, says a new report from Innova Market Insights revealing that three-quarters of global consumers ‘love...
by Innova Trends Team | 23 Jan 2020 | Press Releases
27 January 2020 — Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves. According to a new report from Innova...
by Innova Trends Team | 20 Jan 2020 | Press Releases
20 January 2020 — Having announced its Top Ten Trends for 2020 towards the end of last year, Innova Market Insights is now turning its attention to how these trends are impacting on the highly innovative sweets and snacks categories. ‘Storytelling: Winning with...
by Innova Trends Team | 19 Dec 2019 | Press Releases
19 December 2019 — The role of colors and flavors is highly significant in the development of successful new products as consumers aim to balance tastiness, clean eating, transparency, and a stronger personalized approach to fit their lifestyles. In the Innova...
