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Health & Happiness: A Holistic Approach to Healthy Aging

Health & Happiness: A Holistic Approach to Healthy Aging

by Innova Trends Team | 26 Aug 2020 | Press Releases

26 Aug 2020 — With an aging population globally, consumers are increasingly looking for solutions that help them to live their lives to the fullest while maintaining high levels of health and wellness regardless of their age. While 7 out of 10 global consumers...
The impact of “storytelling” on European coffee market

The impact of “storytelling” on European coffee market

by Innova Trends Team | 12 Aug 2020 | Press Releases

Sourcing, production method, taste, profile and intensity are all details European coffee drinkers want to know 5 August 2020 – Western Europe is a region of coffee drinkers. A new report from Innova Market Insights details that European consumers’ demand for premium...
COVID-19: Impacting Lifestyles and Eating Behaviors in Asia

COVID-19: Impacting Lifestyles and Eating Behaviors in Asia

by Innova Trends Team | 27 Jul 2020 | Press Releases

27 July 2020 – As might be expected, there are high levels of concern among Asian consumers about the impact COVID-19 is having, both directly on their own lives and also on a global scale. According to Innova’s COVID-19 Consumer Survey (conducted in March...
Plant-based foods lead ethical purchase decisions

Plant-based foods lead ethical purchase decisions

by Innova Trends Team | 8 Jul 2020 | Press Releases

8 July 2020 – Many consumers are concerned about the environmental and ethical issues impacting on today’s world. A new report from Innova Market Insights shows that, when asked about 12 key ethical concerns, an average of 57% said that they “care a lot”. Air...
Salty Snacks in Germany: Balancing Indulgence and Health

Salty Snacks in Germany: Balancing Indulgence and Health

by Innova Trends Team | 17 Jun 2020 | Press Releases

17 June 2020 – Indulgence is regarded as highly important to the average German consumer and in surveys these consumers generally respond more positively than other nationalities to the concept of treating themselves. A new Innova Market Insights report on the...
Successfully Communicating Sustainability Leads The Top Packaging Trends

Successfully Communicating Sustainability Leads The Top Packaging Trends

by Innova Trends Team | 10 Jun 2020 | Press Releases

10 June 2020 – Clearly and successfully communicating sustainability credentials to consumers is key to developments in food and drinks packaging. This benchmark has been crowned by Innova Market Insights as the Top Packaging Trend in 2020. Innova’s consumer research...
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