A desire among consumers for new and exciting experiences is leading flavour developments in the food and beverage landscape. Innova Market Insights’ Top Flavour Trends for 2019 highlights “New Discoveries” as the number one food trend this year. Two out of three US respondents in an Innova Market Insights survey agreed they love to discover new flavours. Even traditional consumers who didn’t feel that way, said there’s a role for “reinventing classic flavours with novel twists”. This includes creating new and unusual flavours and combinations.
‘Bitter is back’ – this year’s top flavour trends
