Beverage Round-Up: Flavored Milk Tops Number Of Product Launches

In the 12-month period ended June 30, the fastest-growing beverage subcategory was flavored milk — with a 76% increase in product launches versus the year-earlier time frame. Dairy companies and others are not only pushing taste boundaries but also promoting such features as enhanced milk, advanced filtration technologies and alternatives to soy in the plant-based space.