Batters and Coatings Add Daring Flavors to Varying Textures

Consumers today have a penchant for discovery—a zeal to sample foods that are new and different in flavor, texture, appearance and provenance, emphasized Innova Market Insights in its 2019 food trends report. Driven particularly by culinarily intrepid, health-conscious millennials and members of Generation Z, this trend is having a tremendous impact on the coatings and seasonings category.