Fiber 2.0 in focus at IFT19

Fiber 2.0 in focus at IFT19

NEW ORLEANS — Fiber has made a comeback, said Lu Ann Williams, director of innovation of Innova Market Insights. Previously linked to satiety and weight management, fiber is now seen as a key to a healthy gut microbiome. Forty-four per cent of U.S. consumers say they...
Fiber 2.0 in focus at IFT19

Baby boomers driving sugar reduction, replacement

ARNHEM, THE NETHERLANDS —Reducing or replacing sugar has become a major dietary target for consumers, a trend driven largely by baby boomers (born between 1946-1964.) Innova Market Insights research shows that half of the demographic has been limiting their sugar...
Brands respond as Boomers cut back on sugar

Brands respond as Boomers cut back on sugar

Half of Baby Boomers are cutting back on sugar or buying products that contain less of it. That’s the recent finding from Innova Market Insights which also discovered two in five of that generation are trying to eat fewer sweet snacks. The shifting preferences of a...
How food companies can unlock future trends

How food companies can unlock future trends

NEW ORLEANS — The time, effort, design and research and development that go into developing new food products mean one thing: Manufacturers can’t rely on only knowing what consumers want today. “The future is really getting to a place of knowing what they...